Sunday, March 20, 2011

SXSW: It Is As You Make It

Photo

One of the earlier jobs in my life was working for Disney. Part of the
training was a class called TRADITIONS which went into the history and
values the company at that time held near and dear. At the end of the
week a story was told during "graduation" about a Native American
tribe leader who was getting old and needed to find his replacement.
When the final two were selected he went before each with a bird
covered in his hand with the question of whether it was alive or dead.
The wiser of the two after consideration spoke with the answer "It is
as you make it. For if I say it is alive you will surely crush it, and
if I say it is dead you will release it to the air.." He was made the
new leader.

SXSW and how you feel about it really is up to the individual. The
amount of things to do can be overwhelming as can the amount of people
at one event. You can let disappointment ruin your time or move on to
something fantastic. That was a crossroad that came to more than one
individual and there has been plenty of criticism.

Several times events were so packed no one was getting in.
Disorganization in the lines or safety checks by the City of Austin
can make some events tedious for the crowd. How you feel about it and
how it effects your time is up to you. A lot of us have felt entitled
to attending all of the big events SXSW has to offer (myself
included). The reality is that we cannot.

This doesn't apply only to the evening events. Sitting in a few of the
lounges during the conference were attendees who had travelled across
the globe to be here. Interactive panels were stretched all over the
city. Most said that even though the content of the conference was
great, it was about the people you can talk to. The laid back
atmosphere of SXSW allows conversations that can't take place at other
conferences in New York or Los Angeles. They come here to meet peers
that they only know through emails and conference calls. Those
relationship building moments is what makes this conference and
festival priceless.

We all have our moments of wins, fails, and also-rans. SXSW has grown
so much over the years and with growth comes growing pains. A lot of
people will have a lot to say about this year's event. My statement is
this. It is less than a year away to SXSW 2012. Bring it.

Posted via email from Sweet John's posterous

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